Fantasy gaming platform Dream11 on Tuesday (August 18, 2020) won the IPL title sponsorship rights with an offer of Rs 222 crore, replacing Chinese mobile company Vivo for a four and a half month deal. Dream11 has been one of the IPL sponsors for a couple of years. Dream11 has won the rights with an offer of Rs 222 crore,” Patel told PTI.
It was learned that the Tata group didn’t put an offer of while two education technology companies — BYJUs (201 Crore) and Unacademy (170 Crore) — came second and third respectively for placing an offer.
Vivo and the BCCI adjourned a Rs 440 Crore per year deal for this season owing to the border stand-off between India and China.
Fantasy cricket league platform Dream11 has been named title sponsors for the Indian Premier League (IPL) 2020, after the Board of Control for Cricket in India (BCCI) and Chinese mobile phone-makers Vivo suspended their contract for this year. Dream11 outbid companies like Tata Sons, Unacademy and Byju’s to bag the title sponsorship deal for the cash-rich league IPL 2020. Dream11 placed an offer of Rs 222 crore for the sponsorship rights, IPL Chairman Brijesh Patel said. Unacademy had offered Rs 210 crore, Tata Sons Rs 180 crore, and Byju’s had offered Rs 125 crore.
Vivo and BCCI postponed their partnership for one year due to the conflict between India-China border stand-off. Under the deal with Vivo, BCCI(Board of Cricket Council in India) was receiving Rs 440 Crore per year.
BCCI president Sourav Ganguly said after the postponement of the sponsorship contract with Vivo, that it was not any type of financial crisis.
“I wouldn’t call it a financial crisis. It is just a little bit of a blip,” Ganguly said.
“BCCI, is a very strong foundation – the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips,” he had said.
“You keep your other options open. It is like Plan A and Plan B.”
The IPL was originally scheduled to begin on March 29 but was postponed due to the current situation of the global pandemic. It was found out that the Tata bunch didn’t put a last offer while two instruction innovation organizations – BYJUs (201 Crore) and Unacademy (170 Crore) – came next and third separately.