Bonn Group of Industries organizes dealer’s meet of Biscuit Division in Bareilly, acknowledges them for their contribution
Bareilly. To improve connectivity with the trade, Bonn Group of Industries, one of India’s leading manufacturers of FMCG products, today organized a dealer’s meet in Bareilly, UP where channel partners from nearby markets participated. The company has also engaged new channel partners to move their business forward. The event was marked to share the company’s mission for the upcoming years with their distributors and discuss the company’s previous year achievements.
The dealers were also acknowledged for their efforts in helping the company to meet its Sales objectives by ensuring hygienic distribution of its Biscuit portfolio across the state. The other objective of the meet was to make the dealers feel that they are very much a part of the Bonn Group of Industries, and their growth is an integral part of the progress of the company as well.
“All dealers are part of Bonn family and form the backbone of the company. Today we have achieved a distinguished place in the FMCG market with the help of their hard work and commitment. We have fostered a gainful relationship with our dealers, and they have also helped us expand our network across North India. We have further planned to expand our sales network to the rest of the country, including west &south zone. Bonn always wants their business partners to grow as the company grows,” said Mr. Ankush Malhotra, GM Marketing, BONN Group of Industries.
“The annual dealers’ meet helps us interact closely with our dealers and the meeting held in Bareilly helped us identify the challenges they are facing as well as new opportunities in terms of sales and marketing. The meeting also came at a time when the market is warming up with a big festive season, so we addressed all issues brought to us by dealers and briefed them on our new sales strategies to make the most of the festive season through new launches. Among main highlights of the meeting, it was discussed how the dealers can help the company achieve pre-COVID sales numbers and fill the profit gap created by the pandemic,” said MrNavdeep Chadha, VP Sales Biscuits.